Roland Gent is a 40-something office worker who does the daily grind and doesn't get the point of anything anymore. He gets the kids to school, and drives to work in a traffic jam, narrowly avoiding running over beggars, chavs and their dangerous dogs. In the office he has a series of stupid arguments with his weird colleagues. Roland works for a marketing agency; previous disastrous advertising campaigns have been for his favourite things, namely pies. With your help he'll make up a brand new product. Maybe you're a nine to five idiot too?

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